Product Launches with Ultimate High - Some Case Studies

	Mazda wanted to make a car launch 'different and unique' and asked Ultimate High to fly 30 female journalists from around Europe. Four Ultimate High aircraft were branded with Mazda logos and guests flew a variety of Top Gun pair sorties that were carefully tailored to the individual guests.  The result?  Mazda's PR Director takes up the story... 'I just wanted to put in writing my thanks for the corporate day that we held with Ultimate High last week.  It is not often that we find unique corporate events, usually somebody has 'done it before', but flying with Ultimate High was a first for everyone in our group, a true first.  It is a credit to your style of instruction and briefing that even those who were wary the night before were suddenly incredibly enthusiastic before strapping into the aircraft - and the grins when they got back said it all! We could not have chosen a better activity or company for our day and it achieved everything that we set out to achieve - and then some! We have had many letters of thanks and the fact that even those who were not sure about flying really enjoyed the day speaks volumes for your ability to judge the level of intensity appropriate for each individual guest.  We really seemed to have hit on something here and we will be using your services again. In many yars of organising events we have come to recognise that events are only as good as the execution and I was very impressed by the organisation and the incredible efficiency, professionalism and enthusiasm of everyone involved in the day - I cannot recommend Ultimate High highly enough'.
	'B&Q puts on around four internal communication events aimed at 2,500 Store staff per year; each is themed according to the season and the message we are trying to get back to the stores. Last year just a few days before an Event, we were unfortunately let down by one of participants, an Aerobatics display.  Not having time to panic, we starting making calls to replace them. The first company we called was Ultimate High, who immediately took on the challenge of organising an aerobatics solo display, sorting out the CAA licences within the few days available and putting on a great show, enjoyed by all the delegates. B&Q prides ourselves on our "Can Do spirit" and clearly here was a company that shared the same principles. With that in mind the next event we organised was themed around Aviation and included a "pairs" aerobatics display each of the four days, combined with a commentary that picked up our themes linking our message with the display. I found the team at Ultimate High to be extremely professional and "happy to help" with whatever we requested. I am certain that we will be working with them in the very near future.'
	Renowned for their innovative approach, Dyson wanted to make the launch of a new product to their distributors - one that would make a massive impact. They arranged a four day event with Ultimate High where their distributors were flown in from all over Europe to receive training on the new product and to have aerobatic flights in Dyson branded aircraft.  More than 200 people were flown over the event, with attendees receiving airborne footage of their flights and a professional photographer captured the images that summed up the event.  The response from the organisers was as follows... 'With regards to the launch, what can we say except the whole event was simply exceptional!  The response from our customers who attended has been, without exception, truly amazing.  All were 'blown away' by the experience. We have been inundated with letters and e-mails following the event and just to give you a flavour... "The most exciting launch in the domestic appliance industry for some time" - Divisional director, Bridisco Ltd "What a truly fantastic day. The best corporate event I have ever attended" - MD, Pik-a-Pak Ltd "The flying was an unbelievable experience.  Amazing! Thank you for such a memorable mind blowing day" - Sales manager, Comet "Thank you Dyson for what was the most superb, professionally run and unforgettable corporate event.  Outstanding, when can I fly again?" - Brand Director, Wolseley Group All our objectives and expectations were surpassed on all four days. The entire event was run with minute attention to detail, good humour and unflinching professionalism.  Moreover the safety, well- being and comfort of our customers and Dyson personnel was always at the forefront of the entire Ultimate High team.  Your team's ability to tailor their approach and the experience to each individual's preference was superb and a key reason why the event was such a success.'
	'Thank you all for a superb day on Monday. Our clients and all of us here at EA thought it was one of the best events we have been on - very professional, well organised and friendly - and one of the best adrenaline experiences we have ever encountered!'

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